Worth Watching

BJ Fogg and a bunch of other really smart people from Stanford are looking at the psychology of Facebook and how persuasion in the social environment affects behavior.

They are collecting essays into a book and are curating it online in a public way.

The table of contents is up for review and there is a call for authors of some missing chapter themes they have identified.

Definitely worth keeping track of as they release more information.

current: experience matters design :: senior level interaction design and systems strategy consulting former partner, tangible user experience; Yahoo! founder of the public and internal Yahoo! pattern library. design director of ued teams responsible for designing solutions across key yahoo! platforms: social media, personalization, membership and vertical search.