10 most common misconceptions of user experience design

(meant to blog this when it came out and obviously I forgot)

whitney hess writes a timely and well thought out article about common misconceptions in user experience design. I am quoted twice in the piece. Several of my peeps are quoted as well. Whitney did a great job crafting the piece around all these different voices. We all make great points and taken together it’s full of good advice for anyone thinking about working with designers, hiring designers and building things for users.

current: experience matters design :: senior level interaction design and systems strategy consulting former partner, tangible user experience; Yahoo! founder of the public and internal Yahoo! pattern library. design director of ued teams responsible for designing solutions across key yahoo! platforms: social media, personalization, membership and vertical search.