Conferences/Designing Social Interfaces

Go With the Flow

Posted on by erin
Go With the Flow :: Web Visions 2010, May20

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I gave a new talk today at Web Visions 2010. Called Go With the Flow, this talk covers ideas, techniques and optimization recommendations for customer acquisition, onboarding, engagement and virality in growing social sites. The second half of the talk covers ideas for bridging the gap to real life – using social tools to create real life gatherings and then collecting the artifacts of these real life actions to bring people back into the online experience.

I think the talk went well but I felt like there was not a good segue from the first section to the second section. I think, for future incarnations, I will probably turn this into two talks and flesh each section out with specific patterns interspersed with the real world examples and ideas.

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erin
current: experience matters design :: senior level interaction design and systems strategy consulting former partner, tangible user experience; Yahoo! founder of the public and internal Yahoo! pattern library. design director of ued teams responsible for designing solutions across key yahoo! platforms: social media, personalization, membership and vertical search.