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Thursday 10|11|01
Amazon segments product page

UPDATE: They have since taken this down. UPDATE

Amazon has done a makeover on the basic product page. They have segmented all the info that used to be on the page into different categories accessible via tabs. I really like how this cleans up the page and aggregates like type information together. It makes the initial page seem less overwhelming and puts the ownership of information access back into the hands of the end user. The pages are still long and full of info but seem to be more organized. It will also allow for 4 times the amount of info/monetization that can be associated with any one product. They also have duplicate tab set at the bottom of the page for easy access after scrolling down.

Very smart strategy.

Posted by erin at 02:24 PM | in Amazon

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site updated every now and then :: copyright 1995-2007 Erin K. Malone
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DUX—Five Lessons Learned

Coloring Outside the Lines

Modeling the Creative Organization

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The Tool Makes the (Wo)man

AIGA Experience Design Summit #5 - Recap

AIGA Experience Design - past, present and future: An interview with Terry Swack and Clement Mok

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Foreseeing the future: The legacy of Vannevar Bush

Learning from the Powers of Ten


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