Graceful Interfaces

Over the last couple of days, I have done some online shopping and been pleasantly surprised by a couple of small interface behaviors that made my life easier as a shopper.

Amazon [http://www.amazon.com]
When presented with the login screen – the information is already pre-filled (I saved it in my browser) – but the radio buttons for Do You Have A Password is set to No by default. I ignored it and hit the Sign In button. Instead of throwing an error saying I had to select that I had a password (the password field was pre-filled), Amazon just proceeded with the login and took me to my account.

They knew I had a password, and just automatically selected the radio button for me without giving me an error.

Very nice.

Mimobot [http://www.mimoco.com/]
In the process of finishing a sales transaction, they ask for traditional info – shipping info, billing info – and then give you a recap of what’s in your cart for confirmation. The site gently prompts an upsell saying that if your cart is over $150 then you get free shipping. I bit, and went and added one other item to my cart.

Clicking back into the check out process, I was delighted that the site had remembered all the information I had previously filled in about shipping and billing even though previously, I had not finished the process.

These guys got it – a nice nudge for upsell with a payoff for free shipping and then a pleasant surprise of all my data still being held mid-stream. I happily finished my transaction.

These two things are not big deals, but they make the difference in whether or not an interaction is seamless and delightful or a chore or even worse a cart abandoned mid-stream and a transaction never completed. Good things to remember when designing.

erin
current: partner, tangible user experience :: a full-service user experience design consulting firm. former Yahoo! founder of the public and internal Yahoo! pattern library. dse. design director of ued teams responsible for designing solutions across key yahoo! platforms: social media, personalization, membership and vertical search.