George Giusti

1908 - 1991

George Giusti studied at The Brera Academy of Fine Arts in Milan and practiced design there until moving to Switzerland in 1928. On a visit to the US, in 1938, he was enticed to stay and work, with Herbert Matter, on the Swiss Pavilion for the 1939 New York World's Fair. During his career, Giusti designed covers for Time, Fortune, Holiday and other major magazines as well as publications for the US Information Agency. He was art consultant to Geigy Pharmaceuticals in the US and Switzerland. His simplified, symbolic imagery avoided the classical and strove for futuristic effects, often exemplified by the use of metal sculpture in much of his work. In all of his work, graphics, architecture and sculpture, Giusti sought to build a bridge between the “fine” and “commercial” arts, believing art is art, whatever the use.