Project Goals:
Create a new social website that focused on sharing deep knowledge about topics of interest.

1 project owner and lead interaction designer (Erin Malone)
1 Visual Designer
1 Interaction Designer
CEO of the company

We began the process with collaborative whiteboarding working session to block out the general functionality desired. This allowed us to get an overview of the main features and general assessment of pages/screens needed.

We met with the CEO daily as we developed each use case flow and related screens, delivering updated wireframes regularly - sometimes every other day, sometimes daily.

For the general look of the site, we had a working brand session with CEO brainstorming the desired brand personality. We probed on sites the CEO liked and sites and applications that he didn't to understand a general aesthetic direction. One of the goals of the site was legibility and an interface that took a backseat to the content so a very spare design direction was developed.